LG: Face-to-Facebook by Y&R Auckland for LG

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LG: Face-to-Facebook

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Industry Electronic Devices & Home Appliances, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market New Zealand
Agency Y&R Auckland
Executive Creative Director Josh Moore
Creative Director Maria Ward
Designer Scott Cricket
Released August 2012

Credits & Description

Category: Home electronics
Brand: LG
Agency: Y&R New Zealand
Country: New Zealand
Y&R Auckland put the social back in social media. This 26-foot high, bricks-and-mortar LG Facebook wall in the Auckland CBD, aimed to engage with consumers face-to-face. For three straight days, all fan posts on the online LG Facebook page were performed live on the physical wall by a team of entertainers. Our banner ads doubled as live, interactive product demos, and we streamed the action live for those that couldnât be there.

Category: Home electronics
Client: LG
Agency: Y&R New Zealand
Production: Bootleg
Country: New Zealand
Executive Creative Director: Josh Moore
Creative Director: Maria Ward
Senior Copywriter: Tom Paine
Agency Executive Producer: Sacha Moore
Agency Executive Producer: Christina Hazard
Account Director: Julie Reeves
Agency Producer: Rachel Rider
Designer: Scott Cricket
Marketing Manager - Richard Bryant
Executive Digital Producer - Kaz Kennedy
Business Director Media - Amber Conroy
Media Buyer: Kirsty McClean
Creatives: Nigel Clark, Adrian Ely
Set Production: Bootleg