LG - The Backgammon by Y&R Paris for LG

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LG - The Backgammon

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Industry Electronic Devices & Home Appliances, Vacuum Cleaners
Media Print, Magazine & Newspaper
Market France
Agency Y&R Paris
Creative Director Robin De Lestrade, Jorge Carrreno
Art Director Daniel Fattorini
Copywriter Daniel Fattorini
Account manager Christophe De Jandin, Muriel Mallet
Released December 2012

Credits & Description

Category: Home appliances & furnishings
Brand: LG Electronics
Agency: Y&R Paris
Country: France
With LG's vacuum Cleaner Hom-Bot cleaning becomes a game. Agency: Y&R Paris
Category: Home appliances & furnishings
Client: LG Electronics
Agency: Y&R Paris
Country: France
Creative Director: Jorge Carrreno
Creative Director: Robin De Lestrade
Art Director: Daniel Fattorini
Copywriter: Daniel Fattorini
Illustrator: Estilo3D
Account manager: CHRISTOPHE DE JANDIN
Account manager: MURIEL MALLET