Chanel bag by Y&R Sao Paulo for LG

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Chanel bag

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Industry Electronic Devices & Home Appliances, Washing Machines
Media Print, Magazine & Newspaper
Market Brazil
Agency Y&R Sao Paulo
Art Director Leandro Camara Leal Pestana
Copywriter Fabio Tedeschi
Illustrator Marco Cezar
Released June 2012

Credits & Description

Media: Print
Geo: Brazil
Category: Electronics & Technology
Agency: Y&R
Brand: LG
Clothes as clean as new ones.
LG washing machine with direct driver motor.
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Sant'Anna, Jorge Iervolino
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Marco Cezar
Additional credits:
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Illustrator: Marco Cezar
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planners: Fernanda Flandoli, Joao Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal