|Industry||Health & Pharmaceutical Products|
|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Pedro Ferreira, Judite Mota|
|Art Director||Pedro Magalhaes|
Credits & Description
In Portugal, Libidium Fast is not the most well-known erectile dysfunction drug on the market. That is why Y&R Lisbon decided to make a campaign that would create brand awareness in Portuguese women's magazines. The idea is simple: imagine that suddenly, your 30-year-old husband is back.