Liga Peruana Contra El Cancer: Restaurant by Publicis Lima for Liga Contra El Cancer

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Liga Peruana Contra El Cancer: Restaurant

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Peru
Agency Publicis Lima
Creative Director Jose Rázuri
Released May 2012

Credits & Description

Media: Print
Geo: Peru
Category: Public interest
Agency: Publicis
Brand: Liga Contra el Cancer
Passivity kills. Complain if someone smokes in a restaurant. It's forbidden by law 29517 to smoke in public places.

Advertising Agency: Publicis, Lima, Perú
Creative Director: José Rázuri
Art Directors: Tay-pan Chu, Enrique Rendón
Copywriters: Bruno Reggiardo, Martín Llerena