PIZZA by J. Walter Thompson London for Listerine

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PIZZA

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Industry Oral Hygiene
Media Print, Magazine & Newspaper
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Creative Director Sir Dominick Lynch-Robinson
Art Director Ryan Lawson, Andy Smith
Photographer Kevin Summers
Account Supervisor Alex Walker
Typographer Casa Hamid
Released April 2011

Credits & Description

Category: Toiletries
Advertiser: JOHNSON & JOHNSON
Product/Service: LISTERINE
Agency: JWT LONDON
Type Of Ad: Newspaper
Date of First Appearance: Apr 28 2011
Entrant Company: JWT LONDON, UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Copywriter: Ryan Lawson/Andy Smith
Art Director: Andy Smith/Ryan Lawson
Photographer: Kevin Summers
Typographer: Casa Hamid
Art Buyer: Sue Clifford
Account Supervisor: Alex Walker
Account Manager: Harriet Knight
Planner: Bernard Walsh

English Translation of Main Headlines
Have you ever stopped to consider the amount of things you put your mouth through in a day? Our idea was to highlight this scary amount, from food and drink to pen tops or hair clips, that everyone puts into their mouth on a usual day without even realizing. By showing the sheer volume of things we put our mouth through, condensed into one print or poster ad, we hope to make people realize that it’s very easy to pick up germs in our day to day life and the best way to cleanse your mouth is with Listerine.