Petite Maman association Print Petite Maman Association 2 by Publicis Conseil Paris, TBWA Paris

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Petite Maman Association 2

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Industry Public awareness, Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market France
Agency Publicis Conseil Paris
Chief Creative Officer Olivier Altmann
Agency TBWA Paris
Chief Creative Officer Olivier Altmann
Released June 2013

Awards

29ème Grand Prix de la Publicité Presse Magazine, 2014
The Winners GRANDES CAUSES Prix

Credits & Description

Discover the first campaign of the Petite Maman association (Little Mum Association) which supports mothers in need.  
The Petite Maman association collects the children’s clothes that you no longer use, to redistribute them to mothers in need in the Ile-de-France region.
In order to spread the word about the association’s work and encourage the maximum number of people to donate their children’s clothes at the various collection points, Publicis Conseil has become active and produced two striking visuals. 
The visuals are based on the fact that too many clothes, often in good condition, remain at the bottom of a cupboard for years, gathering dust, when they could be worn by children who have nothing to wear.
These visuals bring the clothes to life, as if they were real people, dramatsing their wait. The cupboards are transformed into prison cells and the clothes become real prisoners.
Along with the tagline: “Do not leave your children’s old clothes locked up for life”, these deliberately shocking visuals are designed to make people aware of this illogical situation and encourage them to act quickly and find information on the association's website:  HYPERLINK
Category: Charities & appeals
Brand: Petite Maman Association
Agency: Publicis Conseil, Paris
Country: France
Florence Claude
Chief Creative Officer : Olivier Altmann
Creative director : Steve O’Leary
Copywriter : Benjamin Sanial 
Art director : Raphaël Halin
Account managers : Frédérik Volpert, Cécile Lejeune
Media plan : Press (Happy Baby, Milk), web