Livraria Cultura Print Load your imagination: 1984 by Arcos Comunicacao

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Load your imagination: 1984

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Industry Book store
Media Print, Magazine & Newspaper
Market Brazil
Agency Arcos Comunicacao
Creative Director Carlos Renato Rocha
Art Director Eduardo Fialho
Copywriter Diego Koury
Illustrator Abacrombie Ink
Released June 2017

Credits & Description

Arcos has created in partnership with Livraria Cultura a series of ads that explore the Kobo eReader. The pieces feature illustrated scenes of famous literary titles with their main characters represented by the "Loading" symbol.The idea is to show that just like a physical book, ebooks also have the ability to make us exercise our imagination, helping to create our own version of the story.
Media: Print
Category: Education
Client: Livraria Cultura
Agency: Arcos
Country: Brazil
Creative Director: Carlos Renato Rocha
Art Director: Eduardo Fialho
Copywriter: Diego Koury
Illustrator: Abacrombie Ink