Livraria Cultura Print House of cards by Arcos Comunicacao

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House of cards

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Industry Book store
Media Print, Magazine & Newspaper
Market Brazil
Agency Arcos Comunicacao
Creative Director Carlos Renato Rocha
Art Director Eduardo Fialho
Copywriter Diego Koury
Released March 2017

Credits & Description

Livraria Cultura uses one of the resources of Netflix in a campaign for print media created by Arcos Brasil.
The idea is to play with the same feature to offer a literary alternative for film and series fanatics.
The ads bring book suggestions related to titles found in the Netflix catalog.
Category: Retail Services
Media: Print
Brand: Livraria Cultura
Agency: Arcos
Geo: Brazil
Advertising Agency: Arcos, Recife, Brazil
Creative Director: Carlos Renato Rocha
Art Director: Eduardo Fialho
Copywriter: Diego Koury
Published: March 2017