ASTRONAUTS by Ogilvy & Mather Paris for Louis Vuitton

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ASTRONAUTS

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market France
Agency Ogilvy & Mather Paris
Creative Director Bonn Frédéric
Art Director Lionel Bui
Copywriter Amy Thomas
Released June 2009

Credits & Description

Category: Corporate Information
Advertiser: LOUIS VUITTON
Product/Service: LUXURY & FASHION PRODUCTS
Agency: OGILVY FRANCE
Date of First Appearance: Jun 3 2009 12:00AM
Entrant Company: OGILVY FRANCE, Paris, FRANCE
Entry URL: http://www.awards-showcase.net/cannes2010/louisvuitton/astronauts
Creative Director: Bonn Frédéric (Ogilvy)
Copywriter: Amy Thomas (Ogilvy)
Art Director: Lionel Bui (Ogilvy)
User Experience: David Raichman (Ogilvy)
Motion Design: Erik Soulard (Ogilvy)
Developer: Sami Mezziani (Ogilvy)
Tech Supervision: Frederic Lim (Ogilvy)
Account Director: Virgine Brou (Ogilvy)
Project Manager: Emilie Thoraval (Ogilvy)

English Synopsis
For the 40th anniversary of Apollo 11’s lunar landing, Louis Vuitton was featuring not one, but three, personalities astronauts; Sally Ride, Buzz Aldrin and Jim Lovell, in its Journeys campaign. This presented an opportunity to shift focus from the outer to inner journeys. The result: an emotionally deeper online experience, which was distributed across the web and across platforms a first for the luxury brand.