WORLD CUP by Ogilvy Paris for Louis Vuitton

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WORLD CUP

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market France
Agency Ogilvy Paris
Associate Creative Director Sally Kim
Creative Director Fabio Costa Tbwa\chiat\day
Copywriter Amy Thomas
Released April 2010

Credits & Description

Category: Best Use of Video
Advertiser: LOUIS VUITTON
Product/Service: LUXURY & FASHION PRODUCTS
Agency: OGILVY FRANCE
Date of First Appearance: Apr 21 2010 12:00AM
Entrant Company: OGILVY FRANCE, Paris, FRANCE
Entry URL: http://www.awards-showcase.net/cannes2010/louisvuitton/worldcup
Creative Director: Fabio Costa (Ogilvy)
Copywriter: Amy Thomas (Ogilvy)
Associate Creative Director: Sally Kim (Ogilvy)
User Experience: David Raichman (Ogilvy)
Motion Design: Erik Soulard (Ogilvy)
Developer: Sami Mezziani (Ogilvy)
Tech Supervision: Frederic Lim (Ogilvy)
Account Director: Virgine Brou (Ogilvy)
Project Manager: Emilie Thoraval & Laureline Levy (Ogilvy)

English Synopsis
To celebrate the 2010 World Cup, the brand is uniting three of the best football players : Zidane, Maradona and Pelé. Never before have they all been or played together. The campaign breaks with a teaser that stokes the emotions and competitiveness of football fans. Online voting for who is going to win the unprecedented match, along with dynamic results, build anticipation for the full site launch. The web site then shifts from passion and rivalry to grace and greatness, taking visitors on a deeper emotional journey. In addition to comments and cheers to an epic football game, and getting personal autographs, visitors can direct the three greats in an historic interview and share their unique cut with the world.