NATIVITY SCENE by Adel Saatchi & Saatchi Athens for LOUX

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NATIVITY SCENE

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Industry Non-alcoholic drinks
Media Print, Magazine & Newspaper
Market Greece
Agency Adel Saatchi & Saatchi Athens
Creative Director Dimitra Zakinthinou
Art Director Giannis Divolis
Copywriter Irene Garifallidou
Illustrator Panos Mattheogiannis
Released December 2009

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: LOUX MARLAFEKAS
Product/Service: LOUX
Agency: ADEL SAATCHI & SAATCHI
Creative Director: Dimitra Zakinthinou
Copywriter: Irene Garifallidou
Art Director: Giannis Divolis
Account Manager: Olga Kokkinidi
Illustrator: Panos Mattheogiannis
Other Credits: Chief Creative Director: Katerina Tsemberlidou
Type Of Ad: Magazine
Date of First Appearance: Dec 23 2009 12:00AM
Entrant Company: ADEL SAATCHI & SAATCHI, Athens, GREECE

English Translation of Main Headlines
To remind of our presence in the market during winter when the refreshment drinks consumption is relatively lower, and say Merry Christmas during the festive season, in a creative and unexpected way. We used the classic nativity scene with the magi bearing their gifts to little Jesus, with the only difference that the valuable gifts are different flavours of the loux refreshment drink! The headline reads "it loux like Christmas", where "loux" is the name of our product. The pun speaks for itself...