Carat Club Print Love Diamond: Husband by Grey Kuala Lumpur

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Love Diamond: Husband

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Industry Hygiene & Personal Care Products
Media Print, Magazine & Newspaper
Market Malaysia
Agency Grey Kuala Lumpur
Executive Creative Director David Sin
Released November 2008

Credits & Description

The concept of this print campaign from Grey Kuala Lumpur is based on all the inconveniences of marriage for a woman. Like how they have to put themselves through endless housework, the extra responsibilities of having a child and having to endure the husband’s bad habits for the rest of her life. But with a carat club love diamond, it’s all worth it.

Brand: Love Diamond
Agency: Grey Kuala Lumpur
Executive Creative Director: David Sin
Art Director, Copywriter: Lee Pei Ling
Country: Malaysia