Love Rocks: Necks, 2 by J. Walter Thompson Frankfurt for Love Rocks

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Love Rocks: Necks, 2

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Industry HIV/AIDS
Media Print, Magazine & Newspaper
Market Germany
Agency J. Walter Thompson Frankfurt
Creative Director Mark Karatas
Art Director Sabine Frieben
Copywriter Alexander Dziemba
Released June 2012

Credits & Description

Media: Print
Geo: Germany
Category: Public interest
Agency: JWT
Advertiser: DEIANA COMMUNICATION
Brand: Love Rocks
Dont risk your neck.
Your decision for safer sex under love-rocks.de
Advertising Agency: JWT, Frankfurt, Germany
Chief Creative Officer: Till Hohmann
Head of Design: Antonio de Luca
Creative Director: Mark Karatas
Art Director: Sabine Frieben
Copywriter: Alexander Dziemba
Photographers: Lumen Jöppich & Dörr
Post Production: Sabine Frieben
Published: June 2012
Dimensions
5 advertising pillars near bus stations and night clubs (4.77m x 3.6m);40 posters in 7 night clubs and bars (Din A2)
Translation
The German HL: „Riskier nicht Deinen Hals“ is a German saying equal to „Don´t risk your life“ or „Don´t risk your neck“. The clear message: When it comes to sex, don´t be a dick, use your mind, use a condom – otherwise you get screwed!
Site Location
5 advertising pillars near bus stations and night clubs;40 posters in 7 night clubs and bars