HEIST by The Jupiter Drawing Room South Africa for LUCKY PET

Adsarchive » Print ads » LUCKY PET » HEIST

HEIST

Pin to Collection
Add a note
Industry Pet Food, Pet Care Products & Services
Media Print, Magazine & Newspaper
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Ross Chowles
Creative Director Livio Tronchin
Art Director Saadique Waggie, Kim Henshilwood
Copywriter Eric Frank
Photographer Ami Collective
Released April 2010

Credits & Description

Category: Miscellaneous
Advertiser: OCEANA BRANDS
Product/Service: LUCKY PET SUPREME
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Executive Creative Director: Ross Chowles
Creative Director: Livio Tronchin
Copywriter: Eric Frank
Art Director: Saadique Waggie/Kim Henshilwood
Account Manager: Christobel Koul
Illustrator: Ami Collective
Photographer: Ami Collective
Type Of Ad: Magazine
Date of First Appearance: Apr 26 2010 12:00AM
Entrant Company: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Cape Town, SOUTH AFRICA

English Translation of Main Headlines
Lucky Pet tinned cat food is South Africa’s firm favourite. However, with fish supplies declining a new dry variant, Lucky Pet Supreme Kibbles, was formulated. For consumers to embrace this radical change we ignored possible consumer angst and delivered the product with confidence, humour and relevance. By using South Africa’s crime epidemic and gangster culture as our canvas, we humanised cats and let them loose as characters of the underworld. South Africans face crime every day, but when cats hi-jack trucks and mug shoppers to get at their favourite food, it makes you smile.