Lucozade Print Hydrates and fuels you better than water, 1 by Grey London

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Hydrates and fuels you better than water, 1

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Industry Soft Drinks
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Grey London
Creative Director Andy Lockley
Designer Ryan Connolly
Released February 2013

Credits & Description

Media: Print
Category: Non-alcoholic drinks
Agency: Grey
Brand: Lucozade
Geo: Europe, United Kingdom
Hydrates and fuels you better than water.

Lucozade is running a campaign to showcase a trio of its new rugby brand ambassadors, England's Chris Robshaw, Scotland's Richie Gray and Wales' Leigh Halfpenny, ahead of this weekend's start of the Six Nations championships. The £1m marketing activity highlights its Lucozade Sport brand and is tailored to each of the respective three countries, running across outdoor and digital.

Advertising Agency: Grey, London, UK
Creative Director: Andy Lockley
Designer: Ryan Connolly
Photographers: Diver & Aguilar
Represented by David Birkitt
Account Director: Jon Lawton
Account Manager: Alex Dousie
Published: February 2013