TEARS by Grey London for Lucozade

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TEARS

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Industry Soft Drinks
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Grey London
Executive Creative Director Nils Leonard
Creative Director Jonathan Marlow
Art Director Scott Bradley
Copywriter Rory Forrest, Ben Beale
Account Supervisor Sarah Jenkins - Managing Partner
Released August 2011

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: GSK
Product/Service: LUCOZADE SPORT
Agency: GREY LONDON
Executive Creative Director: Nils Leonard
Creative Director: Jonathan Marlow
Copywriter: Ben Beale/Rory Forrest
Art Director: Scott Bradley
Account Supervisor: Sarah Jenkins
Account Manager: Alex Dousie
Account Manager: Alex Dousie
Other Credits: Rossa Shanks - Business Director/Jessica Price - Producer/Dop Josh Cole

English Translation of Main Headlines
Lucozade unveiled a new brand position and creative campaign to coincide with its sponsorship of the Virgin London Marathon. The campaign unveiled the brand’s new ‘YES’ positioning designed to truly energise and inspire people to become renegade life lovers. The ethos, energy and timing of the Marathon provided a brilliant opportunity for Lucozade to bring its new positioning to life by helping inspire, motivate and support 1000's of runners taking on this year’s race as well as celebrating their achievements. Real runners captured a. All experiencing the emotional high of hitting a wall and pushing through to success and YES.