|Media||Print, Magazine & Newspaper|
|Associate Creative Director||Flavio Pina|
|Art Director||Flavio Pina|
Credits & Description
Brazilian photographers are facing a very tough competitor lately: image banks. Clients are cutting production budgets for print ads and choosing cheaper ready images rather than professional photographic work. Lumini, a highly awarded Brazilian photography studio, asked Lápiz to create a print campaign to address this problem. The campaign highlights the bold contrast in imagery and proves you can get a better photo if you work with Lumini.