YOUNG GIRL STAIRS HIGH HEEL CITY by Lapiz Chicago for Lumini Fotografia

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YOUNG GIRL STAIRS HIGH HEEL CITY

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Industry Photo Development
Media Print, Magazine & Newspaper
Market United States
Agency Lapiz Chicago
Associate Creative Director Flavio Pina
Art Director Flavio Pina
Copywriter Hilary Haselton
Released August 2012

Credits & Description

Brazilian photographers are facing a very tough competitor lately: image banks. Clients are cutting production budgets for print ads and choosing cheaper ready images rather than professional photographic work. Lumini, a highly awarded Brazilian photography studio, asked Lápiz to create a print campaign to address this problem. The campaign highlights the bold contrast in imagery and proves you can get a better photo if you work with Lumini.
Client/Ad or Campaign:
Client: Lumini
Agency: Lápiz, Chicago
EVP, Chief Creative Officer: Laurence Klinger
Creative Directors: Ciro Sarmiento, Maria Bernal
Associate Creative Director: Flavio Pina
Art Director: Flavio Pina
Copywriter: Hilary Haselton