MABE: Crab by Y&R Mexico for Mabe

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MABE: Crab

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Industry Household maintenance & pet products
Media Print, Magazine & Newspaper
Market Mexico
Agency Y&R Mexico
Creative Director Marcelo Manfredi
Art Director Oscar Cuevas, Marco Oseguera
Copywriter Hugo Moreno, Hector Farías
Photographer Mauricio Alejo
Account Supervisor Shadya Casab
Illustrator Mauricio Arias
Production Polikroma
Released February 2012

Awards

One Show 2012
One Show Magazine / Full Page or Spread - Campaign Merit

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio-Visual
Advertiser: MABE
Product/Service: MABE
Agency: Y&R MEXICO
Chief Creative Officer: Rafael Barthaburu/Esteban Sacco
Creative Director: Marcelo Manfredi
Copywriter: Hugo Moreno/Hector Farias/Marco Oseguera
Art Director: Marco Oseguera/Oscar Cuevas
Photographer: Mauricio Alejo
Illustrator: Mauricio Arias
Account Supervisor: Shadya Casab
Other Credits: Ivonne Cortes/Adrian Ramos