SECOND OPINION by TBWA\Media Arts Lab Los Angeles for Mac

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SECOND OPINION

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Industry Computers & Computer Accessories
Media Print, Magazine & Newspaper
Market United States
Agency TBWA\Media Arts Lab Los Angeles
Released March 2009

Credits & Description

Category: Other Consumer Products
Advertiser: APPLE
Product/Service: MAC
Agency: TBWA\MEDIA ARTS LAB
Date of First Appearance: Mar 4 2009 12:00AM
Entrant Company: TBWA\MEDIA ARTS LAB, Los Angeles, USA
Entry URL: http://mediaartslab.com/awards/secondopinion/?detectqt=false&

English Synopsis
In its third year, the Mac contextual campaign continued to find fresh ways of using the online environment to illustrate the fundamental differences between Macs and PCs. In “Second Opinion” PC isn’t too worried about Mac being rated number one in customer satisfaction, until another banner comes to life giving a second opinion.