SNAIL by J. Walter Thompson Seoul for Maeil Dairy

SNAIL

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Industry Milk
Media Print, Magazine & Newspaper
Market South Korea
Agency J. Walter Thompson Seoul
Executive Creative Director Gyooyong Oh
Creative Director Suhong Yu
Art Director Sungjun Go, Jihoon Kim
Copywriter Minjung Song, Seihee Kim
Photographer Jai Studio
Released April 2011

Credits & Description

Category: Savoury Foods
Advertiser: MAEIL DAIRY
Product/Service: MAEIL MILK
Agency: JWT ADVENTURE
Type Of Ad: Magazine
Date of First Appearance: Apr 1 2011
Entrant Company: JWT ADVENTURE, Seoul, KOREA
Executive Creative Director: Gyooyong Oh
Creative Director: Suhong Yu
Copywriter: Minjung Song/Seihee Kim
Art Director: Jihoon Kim/Sungjun Go
Photographer: Jai Studio

English Translation of Main Headlines

- Copy translation : Everybody to be strong! / Everyday Calcium milk for cones

- Background: Koreans know that milk is good for their health, but they don’t know about Calcium milk that is even better for bones. It tries to let them know the differences between Calcium milk and regular milk.

- Idea: What happen to mollusks if they drink Calcium milk?
It exaggerates advantages of the product through a fun set-up and makes mothers and children feel affinities.