SA IDOLS by Volcano Advertising for Mail & Guardian

SA IDOLS

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Industry Publishing, streaming & media
Media Print, Magazine & Newspaper
Market South Africa
Agency Volcano Advertising
Art Director Charlene Ihmig
Copywriter Jayde O'brien
Photographer Francois Boshoff, Glenn Jeffery
Released May 2009

Credits & Description

Category: Publications & Media
Advertiser: INDEPENDENT NEWSPAPER GROUP
Product/Service: MAIL & GUARDIAN ONLINE
Agency: VOLCANO ADVERTISING
Creative Director: Francois Boshoff/Glenn Jeffery
Copywriter: Jayde O'Brien
Art Director: Francois Boshoff/Glenn Jeffery/Charlene Ihmig
Account Manager: Terri-Leigh Blomeyer
Photographer: Francois Boshoff/Glenn Jeffery
Type Of Ad: Newspaper
Date of First Appearance: May 4 2009 12:00AM
Entrant Company: VOLCANO ADVERTISING, Johannesburg, SOUTH AFRICA

English Translation of Main Headlines
Judges Notes: The 2009 South African Idols television show was remembered because 2 winners had to be chosen. The second winner was announced later due to the cellular phone networks experiencing a malfunction in their phone texting service revealing the 'runner up' actually received more votes than the winner. This was used to demonstrate the benefits of Mail and Guardians online news offering.