Mammoth Modern Insulation Print Nikolai Stroganoff III vs. Gareth Morgan by Sugar & Partners New Zealand

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Nikolai Stroganoff III vs. Gareth Morgan

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Industry Household maintenance & pet products
Media Print, Magazine & Newspaper
Market New Zealand
Agency Sugar & Partners New Zealand
Creative Director Damon O'leary, Dave Nash
Creative Anna Paine, Owen Bryson, Dan Nelson, Genevieve Chunn, Vikki Chen
Released January 2013

Credits & Description

Category: Household, garden & pets
Brand: Mammoth Modern Insulation
Agency: Sugar&Partners
Country: New Zealand
Gareth Morgan launched a controversial nation wide campaign to rid New Zealand of cats. Nikoli from Mammoth Insulation was unimpressed to say the least.


The topical banner ad used google keyword targeting to attach to banner to any story about Gareth Morgan and Cats.


As see on Mashable:

http://mashable.com/2013/01/23/new-zealand-cat-ban/


As seen on Huffington Post:

http://www.huffingtonpost.com/2013/01/25/new-zealand-cat-ban-gareth-morgan_n_2551243.html

Category: Household, garden & pets
URL: http://demo.sugar.ad/Mammoth-Topical-Banner/
Client: Mammoth Modern Insulation
Agency: Sugar&Partners
Production: Sugar&Partners
Country: New Zealand
Creative Director: Damon O'Leary
Creative Director: Dave Nash
Creative: Dan Nelson
Creative: Genevieve Chunn
Creative: Owen Bryson
Creative: Anna Paine
Creative: Vikki Chen
Client: Mammoth â Modern Insulation.

Murray Durbin - General Manager

Tony Snushall - Managing Director

Kirsty Hughes - Marketing Communications Manager