THE VIRTUAL AVALANCHE by Scholz & Volkmer Gmbh Wiesbaden for Mammut

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THE VIRTUAL AVALANCHE

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Germany
Agency Scholz & Volkmer Gmbh Wiesbaden
Copywriter Kristina Schneider
Released June 2009

Credits & Description

Category: Email Marketing, incl. e-cards
Advertiser: MAMMUT SPORTS GROUP
Product/Service: MAMMUT SAFETY
Agency: SCHOLZ & VOLKMER
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: SCHOLZ & VOLKMER, Wiesbaden, GERMANY
Entry URL: http://www.awardeinreichung.de/mammut/lawinennewsletter/en/
Creative Direction: Katja Rickert (Scholz & Volkmer)
Project Direction / Project Management: Patrick Peter (Scholz & Volkmer)
Art Direction: Sebastian Zirfas (Scholz & Volkmer)
Programming: Markus-Oliver Morgenstern (Scholz & Volkmer)
Programming: Sebastian Ludwig (Scholz & Volkmer)
Copywriter: Kristina Schneider (Scholz & Volkmer)

English Synopsis
A serene day in the mountains can quickly turn dangerous, putting your life and the lives of others at risk. Usually the affected are completely taken by surprise by fast-moving avalanches. The newsletter creates a moment of surprise via its’ unusual format and allows the recipient to experience the drama and terrifying atmosphere of being caught in an avalanche.