SHARKS by RPA for Mandalay Bay


Pin to Collection
Add a note
Industry Lottery & Gambling
Media Print, Magazine & Newspaper
Market United States
Agency RPA
Creative Director Scott Mcdonald
Art Director Dave Carlson, Mark Erwin, Mike Palese, Cheston Kwan
Copywriter David Carlson
Photographer Geoff Kern
Released March 2009

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: MANDALAY BAY
Product/Service: RESORT & CASINO
Agency: RPA
Creative Director: Scott McDonald/Mark Erwin
Copywriter: David Carlson
Art Director: Mike Palese/Dave Carlson/Mark Erwin/Cheston Kwan
Photographer: Geoff Kern
Type Of Ad: Magazine
Date of First Appearance: Oct 7 2009 12:00AM
Entrant Company: RPA, Santa Monica, USA

English Translation of Main Headlines
This campaign branded Mandalay Bay Resort and Casino, Las Vegas with a new tagline: Untamed Luxury. Each execution ironically juxtaposes two of Mandalay Bay’s attractions to communicate a surreal mix of sophistication and exoticism.