Tommy John Print Tommy John: Superman by Young Discoverers Club

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Tommy John: Superman

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Industry Apparel, Clothing & Footwear, Lingerie, Underwear, Pajamas, Tights & Stockings
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Young Discoverers Club
Art Director Andrew Tider
Copywriter Sam Saunders, Reese Carpenter
Producer Emeline Rodelas
Photographer Gavin Rea
Released May 2013

Credits & Description

The underwear industry has stagnated. Each oiled up, hairless image more ridiculous than the last. We wanted to inject some human intelligence into that.
Young Discoverers Club's Hail Mary division concepted, presented, cast, shot, retouched, put in layout, wrote a new tagline and submitted to the publication in 5 days.
Category: Clothing & footwear
Client: Tommy John
Agency: Young Discoverers Club
Production: -
Country: United Kingdom
Chief Creative Officer: Sam Saunders
Copywriter: Sam Saunders
Copywriter: reese carpenter
Art Director: Andrew Tider
Producer: Emeline Rodelas
Agency Producer: Chantille Saunders
Photographer: Gavin Rea
Retoucher: Donna Mae Vering
Client Contact: Tom Patterson / Founder + CEO
Strategy Head: Mark Fielding
Styling: Chantille Saunders