Maratona do Rio: Pain by Artplan Rio de Janeiro for Maratona do Rio

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Maratona do Rio: Pain

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Industry Sports Teams & Events
Media Print, Magazine & Newspaper
Market Brazil
Agency Artplan Rio de Janeiro
Executive Creative Director Roberto Vilhena
Copywriter Henrique Louzada
Typographer Augusto Correia
Illustrator Carolina Pontes
Released January 2012

Credits & Description

Media: Print
Geo: Brazil
Category: Recreation & Leisure
Agency: Artplan
Brand: Maratona do Rio
Pain in the back. Pain the knees. Pain in the feet. But I knew that nothing would hurt more than giving up.
Rio de Janeiro's Marathon. Get over yourself.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Art Directors: Augusto Correia, Filipe Chulam
Copywriter: Henrique Louzada
Illustrator: Carolina Pontes
Typographer: Augusto Correia
Published: January 2012