March Of Dimes Print March of Dimes Campaign by Tm Advertising

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March of Dimes Campaign

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market United States
Agency Tm Advertising
Art Director Federico Pacheco
Released December 2012

Credits & Description

Centered around the tagline “Amazing things happen when you give your signature,” the campaign was brought to life through a beautiful illustration of baby – created by a collection of signatures – serving as a reminder that whether its a dish or on paper, you can make a mark in someone’s life and help improve the health of babies through your support to the March of Dimes organization.

The campaign was communicated through a number of mediums including, postcard and email invitations, print collateral and a dynamic website that allows visitors to electronically sign their signature, which is then added to the baby illustration. Our campaign proved to be huge a success within the Dallas community, so much so, that it is going to be carried out on the state level and is in conversations to be implemented nationally.
Art Director: Federico Pacheco
Writer: Matt Christiensen
Illistrators: Federico Pacheco/ Scott Harben
CD: Brian Wood/ Matt Christiensen
GCD: Bernard Park
CCO: Bill Oakley
Development: Nick Boyd