Maria Ayuda Print ACTRESS by J. Walter Thompson Santiago

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Industry Against violence
Media Print, Magazine & Newspaper
Market Chile
Agency J. Walter Thompson Santiago
Executive Creative Director Leo Farfan
Creative Director Pablo Herrera - Mariella Rivera - Daniela Lopez
Art Director Esteban Espinoza - Aliro Jara - Juan Bello
Copywriter Esteban Espinoza - Mauricio Medina - Mariella Rivera
Account Supervisor Cristian Latorre
Typographer Esteban Espinoza - Joaquin Contreras
Illustrator Manu Cárdenas
Released August 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: MARIA AYUDA
Product/Service: MARIA AYUDA
Chief Creative Officer: Leo Farfan
Executive Creative Director: Leo Farfan
Creative Director: Mariella Rivera - Pablo Herrera
Copywriter: Esteban Espinoza - Mauricio Medina - Mariella Rivera
Art Director: Esteban Espinoza - Aliro Jara - Juan Bello
Illustrator: Manu
Typographer: Esteban Espinoza - Joaquin Contreras
Account Supervisor: Cristian Latorre
Advertiser's Supervisor: Macarena Morales
Planner: Fabian Piña
Planner: Fabian Piña
Other Credits: Paula Larenas-Executive Account - Ivan González-Graphic Producer-Jorge Valenzuela-Graphic Producer

English Translation of Main Headlines
María Ayuda, a foundation that rehabilitates abused children, need the voice of society defending the children to give strength to his work. This campaign delivers special typography as a tool for this purpose. Assaulted a child does not have the clarity to understand what is happening, because behind abuse is psychological manipulation. Inspired by this fact, was designed from A to Z. Thus in noble words as DAD, TEACHER or "LOVE YOU" are hidden nightmares of a child victim. Each letter is a complaint and the truth that many children cannot tell. Hidden Nightmares is a typeface that can change the story of a child.