MONSTER UNDER THE BED by J. Walter Thompson Santiago for Maria Ayuda

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MONSTER UNDER THE BED

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Industry Charities, Foundations, Volunteers, Against violence
Media Print, Magazine & Newspaper
Market Chile
Agency J. Walter Thompson Santiago
Executive Creative Director Leo Farfan
Art Director Aliro Jara - Ricardo Alvarez - Hugo Yáñez
Copywriter Pablo Herrera - Mariella Rivera - Daniela Lopez
Account Supervisor Natalia Mirauda
Illustrator Cristián León De Guevara
Released October 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: FUNDACIÓN MARÍA AYUDA
Product/Service: CHILD ABUSE AWARENESS
Agency: JWT CHILE
Type Of Ad: Newspaper
Date of First Appearance: Oct 19 2010
Entrant Company: JWT CHILE, Santiago, CHILE
Executive Creative Director: Leo Farfan
Creative Director: Mariella Rivera
Copywriter: Pablo Herrera - Mariella Rivera
Art Director: Aliro Jara
Illustrator: Cristián León De Guevara
Account Supervisor: Natalia Mirauda

English Translation of Main Headlines
Monster Under the Bed.

In this case, the monster who lives under the bed is just
as afraid as a little child who saw a real life monster