Yamaha Marine Print UFO by Grey United Milan


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Industry Yachts
Media Print, Magazine & Newspaper
Market Italy
Agency Grey United Milan
Executive Creative Director Pino Rozzi, Roberto Battaglia
Creative Director Francesco Poletti, Serena Di Bruno
Art Director Paolo Perrone
Copywriter Danilo Tarquinio
Photographer Sala Magica
Account Supervisor Manuela Bandiera
Illustrator Sala Magica
Released September 2010

Credits & Description

Category: Entertainment & Leisure
Product/Service: MARINE MOTORS F300V6
Agency: 1861UNITED
Type Of Ad: Magazine
Date of First Appearance: Sep 8 2010
Entrant Company: 1861UNITED, Milan, ITALY
Executive Creative Director: Pino Rozzi/Roberto Battaglia
Creative Director: Francesco Poletti/Serena Di Bruno
Copywriter: Danilo Tarquinio
Art Director: Paolo Perrone
Photographer: Sala Magica/1806 Revolution
Illustrator: Sala Magica/1806 Revolution
Art Buyer: Maria Benenati
Account Supervisor: Manuela Bandiera
Advertiser's Supervisor: Stefania Moneda

English Translation of Main Headlines
The new Yamaha V6 nautical motors present themselves like the most powerful on Earth; therefore we used an extraterrestrial hyperbole . Aliens.
In the campaign, from a point of view below the sea, we see the keels of two boats forming the face of an alien.
The headline says: “V6 Motors. Welcome to Earth, or rather, to the sea.”, highlighting the fact that these new motors are so technologically advanced they might even come from another planet.