Buttons, 2 by M&C Saatchi Berlin for Maschine

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Buttons, 2

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Industry Computers & Computer Accessories, Software & Multimedia Productions, SaaS
Media Print, Magazine & Newspaper
Market Germany
Agency M&C Saatchi Berlin
Art Director Amer Khaled
Copywriter Giacomo Nuti, Robert Hall
Account manager Bori Toth
Released October 2012

Credits & Description

Category: Entertainment & leisure
Brand: Native Instruments Software - Germany / USA
Agency: M&C Saatchi Berlin
Country: Germany
KICK A** COLORS


Based in Berlin and LA, Native Instruments is a leading manufacturer of software and hardware for computer-based audio production.


Their most notable products include the world-famous DJ software Traktor and the groove production box Maschine.


Maschineâs new color-able pads are very revolutionary and iconic for creating music. Thus they are at the center of the campaign.


Three minimal and bold motives that speak straight to the heart and mind of the Maschine lovers.

Category: Entertainment & leisure
URL: http://www.native-instruments.com/#/de/
Client: Native Instruments Software - Germany / USA
Agency: M&C Saatchi Berlin
Country: Germany
Chief Creative Officer: bjoern bremer
Creative/CD: Jan Lucas
Art Director: Amer Khaled
Copywriter: giacomo nuti
Copywriter: Robert Hall
Account manager: Bori Toth