|Industry||Banking & Financial Services|
|Media||Print, Magazine & Newspaper|
|Market||United Arab Emirates|
|Copywriter||Dario De Albuquerque|
Credits & Description
Print and poster campaign from Y&R Dubai to communicate that Mashreq Bank's Private Banking services deliver real returns to its clients.We wanted to write with numbers, since this is the business language of our target audience. This led us to use numbers as typographic elements that spell out the financial benefits of using Mashreq Bank. So when the reader has seen each word, they can understand Mashreq's ability to make returns from numbers.