TRUCK DRIVER ARM by J. Walter Thompson Santiago for Matchbox

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TRUCK DRIVER ARM

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Industry Toys
Media Print, Magazine & Newspaper
Market Chile
Agency J. Walter Thompson Santiago
Executive Creative Director Leo Farfan
Art Director Aliro Jara - Ricardo Alvarez - Hugo Yáñez, Cristian Salazar - Pablo Sanz
Copywriter Pablo Herrera, Pablo Herrera - Mariella Rivera - Daniela Lopez
Photographer Alejandro Olivares
Account Supervisor Carolina Neuburg
Illustrator Daniel Pantoja
Released August 2009

Credits & Description

Category: Entertainment & Leisure
Advertiser: MATTEL CHILE
Product/Service: MATCHBOX
Agency: JWT CHILE
Executive Creative Director: Leo Farfan
Creative Director: Mariella Rivera
Copywriter: Daniela Lopez/Pablo Herrera
Art Director: Cristián Salazar/Aliro Jara
Account Manager: Hilda Gomez
Account Supervisor: Carolina Neuburg
Illustrator: Daniel Pantoja
Photographer: Alejandro Olivares
Type Of Ad: Magazine
Date of First Appearance: Aug 9 2009 12:00AM
Entrant Company: JWT CHILE, Santiago, CHILE

English Translation of Main Headlines
To achieve that a kid with a Matchbox truck become the center star of a story