Sisal Print HORSE RACING by Grey Milan

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Industry Culture, Leisure & Sport
Media Print, Magazine & Newspaper
Market Italy
Agency Grey Milan
Executive Creative Director Roberto Greco Giovanni Porro
Creative Director Francesco Fallisi Simona Angioni
Art Director Alice Pozzi
Copywriter Paolo Moretti
Photographer Andrea Malcagni
Account Supervisor Germano Guerriero
Released August 2011

Credits & Description

Category: Entertainment & Leisure
Advertiser: SISAL
Product/Service: MATCHPOINT
Chief Creative Officer: Roberto Greco
Executive Creative Director: Roberto Greco
Creative Director: Francesco Fallisi Simona Angioni
Copywriter: Paolo Moretti
Art Director: Alice Pozzi
Photographer: Andrea Malcagni
Account Supervisor: Germano Guerriero
Account Manager: Romina Cattaneo
Account Manager: Romina Cattaneo

English Translation of Main Headlines
Football, basketball, tennis and horse-racing. Four subjects that celebrate the athletic gesture delivering it to the immortality of a snapshot full of tense and competitive spirit. A campaign to make Matchpoint the temple of online betting with the players freezed and turned to the betters, an invitation to get into the game and bet till the last second.