SMOKY EYE EFFECT by H&C Leo Burnett Beirut for Max Factor

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SMOKY EYE EFFECT

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Industry Cosmetics & beauty products
Media Print, Magazine & Newspaper
Market Lebanon
Agency H&C Leo Burnett Beirut
Executive Creative Director Malek Ghorayeb
Creative Director Yasmina Baz
Art Director Yasmina Baz - Natasha Maasri - Reem Kotob - Krystel Hoche - Manal Naji - Joumana Ibrahim, Lea Salibi, Maria Hermes
Copywriter Betty Francis
Photographer Toufic Araman
Account Supervisor Sara Ezzeddine
Released October 2011

Credits & Description

Category: Cosmetics & Beauty
Advertiser: PROCTER & GAMBLE
Product/Service: MAX FACTOR
Agency: LEO BURNETT BEIRUT
Chief Creative Officer: Bechara Mouzannar
Executive Creative Director: Malek Ghorayeb
Creative Director: Yasmina Baz/Betty Francis
Copywriter: Betty Francis
Art Director: Lea Salibi/Natasha Maasri/Maria Hermes
Photographer: Toufic Araman
Account Supervisor: Sara Ezzeddine
Account Manager: Haytham Dayeh
Account Manager: Haytham Dayeh
Other Credits: Agency Producer: Pascale Succar

English Translation of Main Headlines
The symbol of the eye in the middle of the palm (Fatima's hand) is a well-known lucky charm in the Middle East, which protects you against the envious looks. On the other hand, in Saudi Arabia where this ad appeared, the women are all veiled and the only feature of the face that is prominent is the eyes.