Mazda Print Bear by Y&R Amman

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Industry Cars
Media Print, Magazine & Newspaper
Market Jordan
Agency Y&R Amman
Executive Creative Director Emad Khayyat
Creative Director Emad Khayyat
Art Director Emad Khayyat
Illustrator Damian Balmaceda
Released May 2017

Credits & Description

Drivers are usually in a hurry and tend to drive too close to the cars ahead of them. This usually leads to accidents which could have been avoided if the driver had kept a safe distance. Inspired by this insight,Y&R Amman created a "chase" between two objects that usually can’t stay away from each other. But with the use of the Mazda forward collision prevention system, the safe distance is kept and accidents are avoided.
Media: Print
Category: Automotive
Client: Mazda
Agency: Y&R Amman
Country: Jordan
Executive Creative Director: Emad Khayyat
Creative Director: Emad Khayyat
Art Director: Emad Khayyat
Illustrator: Damian Balmaceda
Account Executive: Sultan Al Tal