|Media||Print, Magazine & Newspaper|
|Creative Director||Tim Ashton|
|Art Director||Toby Derham|
Credits & Description
Mazda Motors UK is raising awareness of its new MX-5 RF – the hard-top version of its iconic MX-5 roadster – with a new Out of Home campaign by creative agency Antidote, London. The campaign, to run in OOH large format UK-wide for two weeks from August 28, has been designed to emphasise the beauty of the new model. In a series of five executions, the MX-5 RF is featured looking its very best beneath a series of different headlines, each designed to drive recognition of the RF.