Mazda Print Mazda: Skyactiv Revolution, Boxer by The Garage, Orange County

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Mazda: Skyactiv Revolution, Boxer

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Industry Cars
Media Print, Magazine & Newspaper
Market United States
Agency The Garage, Orange County
Art Director Acd Dino Spadavecchia
Copywriter Napper Tandy
Photographer Kevin Necessary
Illustrator Justin Van Genderen
Released December 2011

Credits & Description

This series of posters and ads were developed to grab people’s attention and let them know that big things are happening at Mazda. A highly complex suite of engineering innovations called Skyactiv Technology are hitting the market, and we needed to find a way to create intrigue without bogging people down with complicated details.

Advertising Agency: The Garage, Orange County, USA
Chief Creative Officer: Harvey Marco
Creative Directors: Dino Spadavecchia, Napper Tandy
Art Director: Dino Spadavecchia
Copywriter: Napper Tandy
Illustrator: Justin Van Genderen
Photographer: Kevin Necessary
Senior Print Producer: Tracy McCarthy
Art Producer: Jessica Mirolla