McDonald's Print Library by Rocket Yard

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Library

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Industry Coffee, Tea, Breakfast Drinks
Media Print, Magazine & Newspaper
Market Estonia
Agency Rocket Yard
Art Director Oussama Founi
Released May 2018

Credits & Description

Category: Food
Media: Print
Brand: McCafé
Agency: Rocket Yard
Geo: Estonia
Advertising Agency: Rocket Yard, Tallinn, Estonia
Art Director: Oussama Founi
Typographer: Zied Belghith
Illustrator: Charlie Davis
Published: May 2018
Synopsis:
The thinking stems from the fact that without a McCafe you’re not fully awake and you cannot function properly without all of your mental faculties. Thus, we have created a visual metaphor of a bungee jump from various locations to show how you can fall from your proper state of awareness without a McCafe. And with one, you can go back to the real you.
The Wake-Up Cup! McCafe