Pure Coffee Pleasure by DDB Wien for McDonald's

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Pure Coffee Pleasure

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Industry Fast food
Media Print, Magazine & Newspaper
Market Austria
Agency DDB Wien
Creative Director Andreas Spielvogel, Thomas Tatzl
Art Director Juli Janny
Copywriter Jakob Paulnsteiner
Released November 2017

Credits & Description

Category: Food
Media: Print
Brand: McCafé
Agency: DDB
Geo: Austria
Advertising Agency: DDB Wien, Austria
Creative Directors: Thomas Tatzl, Andreas Spielvogel
Art Director: Juli Janny
Copywriter: Jakob Paulnsteiner
Published: November 2017
Description:
Nowadays, it almost seems impossible to just enjoy simple, good coffee. The hipster movement has latched on and has made coffee an overcomplicated affair. McCafé is the proud antithesis to this development, focusing on what’s really important: simple and pure coffee pleasure.