McDonald's Print Movies by DDB Bogota

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Industry Coffee, Tea, Breakfast Drinks
Media Print, Magazine & Newspaper
Market Colombia
Agency DDB Bogota
Chief Creative Officer Leo Macias
Creative Director Oscar Martínez, Diego Tovar
Art Director Oscar Martínez, Bruno Regalo
Released February 2018

Credits & Description

Category: Food
Media: Print
Brand: McCafé
Agency: DDB
Geo: Colombia
Advertising Agency: DDB Colombia, Bogotá, Colombia
Creative Directors: Diego Tovar, Oscar Martinez
Art Directors: Oscar Martinez, Bruno Regalo
Illustrator: Gabriel Menor Menezes
Chief Creative Officer: Leo Macías
Published: January 2018
Synopsis:
When you're feeling sleepy, you just can't think straight. You can't concentrate, you're not aware of everything that surrounds you and it makes everything just more difficult, sometimes dangerous. That's why McDonald’s and DDB joined forces to raise awareness of how a single coffee transforms everything you do, from driving, to listening to music or even watching a movie. The campaign was located near cinemas, dangerous roads and music schools, resembling how life changes after a cup of coffee.