McDonald's Print Truck by Leo Burnett Dubai


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Industry Fast food
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency Leo Burnett Dubai
Regional Executive Creative Director Andre Nassar
Chief Creative Officer Bechara Mouzannar
Executive Creative Director Munah Zahr
Creative Director Daniel Salles, Bruno Bomediano
Art Director Daniel Salles, Rodrigo Leal Rodrigues, Bruno Bomediano
Production Prodigious
Illustrator Estudiorama
Released May 2017


Cannes Lions 2017
Print And Publishing Print: Restaurants & Fast Food Chains Silver Lion Campaign

Credits & Description

Media: Print
Category: Restaurants & fast food
Client: McDonalds
Agency: Leo Burnett Dubai
Country: United Arab Emirates
Chief Creative Officer: Bechara Mouzannar
Executive Creative Director: Munah Zahr
Creative Director: Daniel Salles
Creative Director: Bruno Bomediano
Art Director: Daniel Salles
Art Director: Bruno Bomediano
Art Director: Rodrigues Leal Rodrigues
Regional Executive Creative Director: André Nassar
Head of Art: Rodrigo Leal Rodrigues
Production company: PRODIGIOUS
Illustrator: Estudiorama
The United Arab Emirates is a place known for work work work and overwork. It’s a country that never sleeps, all year long. When you work a lot, you need something to keep you awake, alerted and focused, especially for those who have critical jobs. That’s why, there is McCafé.