Big Mac by TBWA\ Paris for McDonald's

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Big Mac

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Industry Fast food
Media Print, Magazine & Newspaper
Market France
Agency TBWA\ Paris
Executive Creative Director Benjamin Marchal, Faustin Claverie
Art Director Margaux CHALARD
Released October 2017

Credits & Description

Client: McDonald’s
Agency : TBWA\Paris
Client Team : Xavier ROYAUX, J
Client : Xavier Royaux, José JACINTO, Benoit KOLB
Account Management : Luc BO A Agency : Luc BOURGERY, Jonathan SEROG, Julie MONTAGNE,Matthieu CHARLES, Marine LETOURNEUR
Matthieu CHARLES, Marine LET
Executive Creative Directors : Benjamin MARCHAL & Faustin CLAVERIE
Art Director : Margaux CHALARD
Photographer : Florent TANET
Photofinisher : Xavier CARIOU @Artifices
Synopsis:
McDonald’s France reveals its latest print ad campaign, which comes as an extension of the earlier minimalist campaign « Pictos », and then by the striking campaign « Open Late ».
Now, it’s packagings time.
Once again, McDonald’s is craving for some minimalist graphics of its packagings thanks to this triptych, which renew ties with the irresistible classics of the permanent range. These products are so good that in the end, there is only one crumb left of it !
The campaign is available with 3 of the most emblematic menu items – the Big Mac, Nuggets and French Fries.