McDonald's Print Breakfast by Cossette Montreal

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Industry Fast food
Media Print, Magazine & Newspaper
Market Canada
Agency Cossette Montreal
Chief Creative Officer Antoine Bécotte
Creative Director Vicky Morin
Art Director Fabrice Bouty, Alexandre Jutras
Copywriter Julien-François Rainville
Released July 2017

Credits & Description

Category: Food
Media: Print
Brand: McDonald's
Agency: Cossette
Geo: Canada
Advertising Agency: Cossette, Montreal, Canada
Chief Creative Officer: Antoine Bécotte
Creative Director: Vicky Morin
Art Directors: Fabrice Bouty, Alexandre Jutras
Copywriter: François-Julien Rainville
Published: July 2017
In Quebec, July 1 is Moving Day. We decided to celebrate the event by creating visuals that recalled symbols associated with the occasion.
As moving and painting often go hand in hand, we decided to use paint swatches to represent popular menu items. At the same time, we reminded Quebecers that McDonald’s and moving are a perfect match.
Happy Moving Day