McDonald's Print McLights - Car by Publicis Ecuador

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McLights - Car

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Industry Fast food
Media Print, Magazine & Newspaper
Market Ecuador
Agency Publicis Ecuador
Executive Creative Director Jairo Lezaca
Creative Director Diego Melo, Pablo Naval, Patricio Bruno
Art Director Diego Melo
Copywriter Pablo Naval
Released October 2018

Credits & Description

Advertised brand: McDonald's
Advert title: McLights
Advertising Agency: Publicis One / Leo Burnett Ecuador (Quito, Ecuador)
Executive Creative Director: Jairo Lezaca
Creative Director: Patricio Bruno, Pablo Naval, Diego Melo
Art Director: Diego Melo
Copywriter: Pablo Naval
Illustrator: Diego Melo
Agency Producer: Valentina Arria
Illustrator: diego melo
Account Director: Moises Acosta
General Manager: Cesar Bettencourt
Executive Planning Director: Gabriela Pérez
Published: September 2018
Synopsis:
A series of posters made for McDonald's, following the modern and minimalist aesthetics of their communication, where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night.