McDonald's Print Carrot by TBWA\Espana Madrid

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Carrot

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Industry Fast food
Media Print, Magazine & Newspaper
Market Spain
Agency TBWA\Espana Madrid
Chief Creative Officer Guillermo Gines, Juan Sanchez
Creative Director Jose Antonio Bosch, Vicente Rodriguez
Released October 2018

Credits & Description

Category: Food
Media: Print
Brand: McDonald's
Agency: TBWA
Geo: Spain
Advertising Agency: TBWA\Madrid, Spain
Chief Creative Officer / VP: Juan Sánchez
Chief Creative Officer: Guillermo Ginés
Global Executive Creative Director at Large McDonald's: Leandro Álvarez
Creative Director / Art Director: Jose Antonio Bosch
Creative Director / Copywriter: Vicente Rodríguez
Photographer / Retoucher: Jorge Puente
Strategy VP: Jesús Fuertes
Strategy Director: Patricia Cavada
Client Services Director: Paula Novo
Account Director: Esther Carmona
Account Supervisor: Elisa García
Production Director: Nuria Mazarío
Published: October 2018
Synopsis:
McDonald's has a commitment with the families to improve the Happy Meal by including seasonal fruits and vegetables.
But we know that children do not like them at all. They are “little carnivores" who prefer meat.
Therefore, we have created a print campaign showing children eating fruits and vegetables with fun carnivorous animals painted on their faces.
So they will learn to enjoy them in a funny way, and they will discover that even the most carnivorous ones need to eat in a balanced.
We teach your little carnivorous to enjoy vegetable.