McDonald's Print French Fries by TBWA Paris, Wanda Productions

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French Fries

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Media Print, Magazine & Newspaper
Market France
Agency TBWA Paris
Director Xavier Mairesse
Creative Director Jean-Francois Goize
Photographer Sue Atkinson
Account manager Bertrand Regnier-Vigouroux, David Leclabart, Matthéo Pressmar
Agency Wanda Productions
Released July 2013

Awards

Effie France, 2014
Alimentation - GRAND PRIX
Alimentation - OR

Credits & Description

The Big Mac, the Cheeseburger, the Sundae, the French fries, the Chicken McNuggets and the Filet-O-Fish⦠six products from McDonaldâs that belong to the prestigious group of iconic products. TBWA Paris believes there is no need to name these products: you immediately recognize them. Long speeches arenât necessary: everyone knows what they taste like and what they stand for. A logo would be redundant: you instantly understand whoâs talking to you.
Category: Confectionery & snacks
Client: McDonald's
Agency: TBWA Paris
Country: France
Director: Xavier Mairesse
Creative Director: Jean-François Goize
Client Team Director: Xavier Royaux
Client Team Director: Timothée Loizeau
Client Team Director: Jean-Guillaume Bertola
Account manager: David Leclabart
Account manager: Matthéo Pressmar
Account manager: Bertrand Regnier-Vigouroux
Outdoor/Print
Food Creative Director: Maud Poilpré
Photographer: Sue Atkinson
TVC
âInterviewâ
Art Directors: Sebastien Skrzypczak
Copywriters: Stephane Kaczorowski
âYogaâ âDentistâ
Art Directors: Marianne Fonferrier
Copywriters: Antoine Colin
Agency TV Producer: Ghislaine Byramjee
Production: Wanda
Film Director: Xavier Mairesse
Launch date: 24/07/2013
Published: July 2013