|Media||Print, Magazine & Newspaper|
|Creative Director||Jean-Francois Goize|
|Account manager||Bertrand Regnier-Vigouroux, David Leclabart, Matthéo Pressmar|
|Effie France, 2014|
Credits & Description
The Big Mac, the Cheeseburger, the Sundae, the French fries, the Chicken McNuggets and the Filet-O-Fishâ¦ six products from McDonaldâs that belong to the prestigious group of iconic products. TBWA Paris believes there is no need to name these products: you immediately recognize them. Long speeches arenât necessary: everyone knows what they taste like and what they stand for. A logo would be redundant: you instantly understand whoâs talking to you.