McDonald's Print Universe by Leo Burnett Manila

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Industry Fast food
Media Print, Magazine & Newspaper
Market Philippines
Agency Leo Burnett Manila
Creative Director Carl Urgino, Alvin Tecson
Art Director Alexa Remalante, Carlo Cruz, Chary Chu
Copywriter Gian Nealega
Released February 2013

Credits & Description

Made from real cut-outs, the material visualizes how it would look like if the universe conspired to cheer you on as you start the day!
Category: Food
Client: McDonald's
Agency: Leo Burnett Manila
Country: Philippines
Chief Creative Director: Raoul Panes
Creative Director: Carl Urgino
Creative Director: Alvin Tecson
Art Director: Alexa Remalante
Art Director: Carlo Cruz
Art Director: Chary Chu
Copywriter: Gian Nealega
Associate CD / Art Director: Mela Advincula
Account team: Golda Roldan, Maik Alturas & Xea Kho